Original O: From Personal Journals to a Celebrated Botswana Brand

Original O: From Personal Journals to a Celebrated Botswana Brand. Original O, a Botswana-based lifestyle brand, has grown from the personal writings of its founder, Olivia, into a multi-faceted enterprise that combines books, accessories, and homeware. What began as reflections captured in journals and diaries evolved into Vol. 1: 11 Authentic Ways I Came to Love My Own Originality, a book exploring self-love, identity, and personal growth. Each of the 11 chapters invites readers to reflect on themes like joy, the taste of food, and overcoming challenges, making the book a companion for quiet reflection or shared moments with friends.

Since its introduction, Original O has expanded beyond the written word. In July 2024, Olivia launched a line of earrings co-designed with her daughter. Each of the six custom pairs carries meaning—some inspired by Botswana’s rich cultural heritage, others drawing inspiration from chapters of Vol. 1. The earrings have quickly become a favorite among market-goers and Instagram followers, celebrated for their intentional design and ability to spark conversations about individuality and self-expression.

Original O also offers four unique coaster designs that add meaning to everyday routines. From morning coffee rituals to thoughtful gifts, these coasters reflect the brand’s ethos of celebrating originality and mindfulness. They have become popular with both locals and tourists, with products available at the #PushaBW store at Sir Seretse Khama International Airport.

Olivia’s journey demonstrates how personal passion can transform into a brand that resonates widely while supporting Botswana’s local economy. Each product—from books to earrings and coasters—tells a story, encouraging customers to embrace their own originality and connect with meaningful experiences.

Entrepreneurs looking to merge creativity with business can draw inspiration from Original O’s growth, illustrating the potential of turning personal expression into a sustainable, marketable brand.