Norah Mc Aslin to Share Insights on Customer Service at SME Panel Discussion

The upcoming event, designed to equip business owners with practical tools to strengthen competitiveness, will place customer service at the center of discussion. For SMEs, service excellence has become one of the most effective ways to stand out in crowded markets, particularly in sectors where price and product offerings are easily matched by competitors.

Mc Aslin, who has built Nora Cosmetics into a recognizable local brand, brings valuable experience in balancing product quality with service-driven customer loyalty. Her participation highlights how Botswana’s homegrown entrepreneurs are not only competing but also setting new standards for service delivery in the marketplace.

The panel discussion will also explore how empowering employees to deliver exceptional service creates long-term benefits for both business growth and customer retention. Attendees can expect to gain insights on building service-oriented cultures, leveraging customer feedback, and developing strategies that ensure SMEs remain relevant and resilient.

For Botswana’s entrepreneurs, this session represents an opportunity to learn from industry peers and to rethink how service excellence can unlock growth potential.