MultiChoice Confirms Closure of Showmax After Strategic Review

MultiChoice Confirms Closure of Showmax After Strategic Review. MultiChoice Group has confirmed plans to shut down its streaming platform Showmax, following a strategic review led by its new parent company, Canal+.

The decision comes after years of significant investment into the service, which was launched in 2015 as part of MultiChoice’s push into streaming amid growing competition from global platforms such as Netflix and Amazon Prime Video. Despite a relaunch in recent years, Showmax has continued to record losses, prompting the move to discontinue operations.

In a notice to subscribers, MultiChoice stated that Showmax will continue operating for now, while timelines and transition arrangements are finalized. Customers were assured that further details will be communicated in due course, including information on how the transition will be managed.

The company emphasized that streaming remains a core part of its long-term strategy, even as Showmax is phased out. MultiChoice noted that future plans will focus on sustainable digital offerings, aligning with Canal+’s broader strategy of financial discipline and optimized investment.

Showmax’s closure marks the end of a decade-long chapter in Africa’s streaming landscape. The platform had positioned itself as a hub for both international content and locally produced African entertainment, contributing to the diversification of viewing options across the continent.

Industry observers say the decision reflects the challenges faced by regional streaming services in competing with global giants, particularly in markets where broadband infrastructure and affordability remain barriers to growth.