Brand Botswana Joins Creators Assembly to Spotlight Creative Economy Opportunities

Brand Botswana Joins Creators Assembly to Spotlight Creative Economy Opportunities. Brand Botswana is participating as a Technical Partner at the inaugural Creators Assembly, powered by BBS Bank, as stakeholders in Botswana’s creative sector gather to discuss opportunities for building sustainable businesses.

The two-day event is being held under the theme “Creativity: The New Currency”, with the first day focusing on monetisation, entrepreneurship and the development of sustainable businesses within Botswana’s creative economy.

The gathering brings together creatives and industry players for discussions on the realities facing people operating across the creative sector.

Conversations during the first day focused on challenges and opportunities linked to monetising creative work and building businesses within the sector.

The summit is also examining the broader role of creativity and innovation in Botswana’s economic development, with discussions highlighting creativity, resilience and entrepreneurship as factors that can contribute to economic growth, diversification and transformation.

Brand Botswana’s participation as a Technical Partner places the organisation among the stakeholders supporting the Creators Assembly.

Brand Botswana said it remains committed to supporting and championing Botswana’s creative sector, which it identifies as an important contributor to the country’s economic and cultural development.

The inaugural event provides a platform for creatives and industry participants to engage on issues affecting the sector while considering ways of strengthening creative businesses.

The focus on monetisation and entrepreneurship also places attention on the commercial side of Botswana’s creative economy, particularly the need for creatives to develop sustainable businesses around their work.

The event’s theme, “Creativity: The New Currency”, reflects the summit’s focus on the economic potential of creative activity and the opportunities available within the sector.

Through discussions and engagement between creatives and industry players, the Creators Assembly is creating a space to examine the challenges facing Botswana’s creative economy and the opportunities available to those operating within it.