Botswana Tourism Organisation Engages Kasane Stakeholders on Industry Growth Plans

Botswana Tourism Organisation Engages Kasane Stakeholders on Industry Growth Plans. The Botswana Tourism Organisation (BTO) has continued its nationwide stakeholder engagement programme with a session in Kasane, bringing together tourism operators and industry stakeholders to discuss initiatives aimed at shaping the future of Botswana’s tourism sector.

The engagement focused on tourism grading, destination marketing and investment opportunities, with participants invited to contribute to plans intended to strengthen the industry’s competitiveness and long-term growth.

Opening the session, BTO Grading Manager Joyce Morontshe highlighted the importance of engaging stakeholders in developing a tourism sector that remains responsive to industry needs. She presented proposals to review tourism grading fees and revise tourism standards.

According to Morontshe, the proposed changes are intended to ensure the grading system remains fair, relevant and aligned with current industry conditions while supporting quality service delivery across the sector.

The programme also included a presentation by Executive Manager for Marketing Goabaone Tylor, who outlined the proposed Tourism Marketing Strategy and its implementation roadmap for the 2026 to 2030 period.

The strategy is designed to strengthen Botswana’s tourism brand, increase its visibility in key markets, attract more visitors and support growth within the tourism industry.

Tourism Development Manager for Kasane Jonathan Camm presented investment opportunities in the Chobe Region, highlighting the Kasane-Kazungula Redevelopment Project alongside four priority tourism sites identified for development. The presentation showcased the region’s tourism and investment potential.

Concluding the engagement, Guest House Association of Botswana member Vincent Mofanzala encouraged tourism operators to work closely with government to strengthen the industry and support the development of a more competitive and sustainable tourism sector.