Botswana Strengthens Cross-Border Tourism at KAZA Trade and Media Visit. The Botswana Tourism Organisation (BTO) joined key stakeholders at the Kavango Zambezi (KAZA) Trade and Media Visit Meeting in Victoria Falls, Zimbabwe, reinforcing its commitment to enhancing regional tourism within the five-member KAZA Transfrontier Conservation Area.
The gathering brought together tourism representatives from Angola, Botswana, Namibia, Zambia, and Zimbabwe, alongside international tour operators and media professionals from the United States and Europe. The meeting focused on improving cross-border travel experiences, addressing border efficiency, infrastructure development, and promoting the region’s diverse cultural and wildlife attractions.
Tour operators engaged in discussions on creating seamless itineraries across KAZA’s protected landscapes, while media professionals explored storytelling opportunities to showcase the region’s natural beauty to a global audience. The visit provided firsthand experiences of accommodation options, road conditions, and conservation efforts, strengthening collaborative efforts to position KAZA as a world-class travel destination.
BTO emphasized its dedication to sustainable tourism and regional cooperation, highlighting Botswana’s role in fostering responsible travel within the conservation area. The organisation sees KAZA as a key driver of economic growth through eco-tourism and remains committed to enhancing visitor experiences while preserving the region’s biodiversity.
