Botswana Gears Up for NextGen Tourism Business Expo 2025

Botswana Gears Up for NextGen Tourism Business Expo 2025. The countdown has begun for the highly anticipated NextGen Tourism Business Expo 2025, with just three days to go before the event opens its doors at the Protea Hotel by Marriott in Gaborone from 2–3 October.

The Expo is set to convene entrepreneurs, investors, policymakers, and innovators to explore fresh opportunities shaping Botswana’s tourism sector. With tourism being a key driver of economic diversification, the event offers a timely platform for businesses to exchange ideas, forge partnerships, and identify new markets.

Participants can expect two days of interactive discussions, networking sessions, and exhibitions focused on redefining Botswana’s tourism landscape. The agenda is designed to address the evolving needs of the industry, highlighting technology adoption, sustainable tourism models, and investment-ready projects that can stimulate growth across the value chain.

For Botswana’s entrepreneurs, particularly those in small and medium-sized enterprises (SMEs), the Expo provides a chance to showcase services and products while connecting with potential partners. The presence of business leaders and stakeholders from across the tourism ecosystem is expected to create an enabling environment for collaboration.

The timing of the Expo comes as the global tourism sector continues its recovery and reinvention, opening opportunities for countries like Botswana to position themselves competitively. Beyond its natural attractions, Botswana’s tourism sector is expanding to include cultural tourism, eco-tourism, and community-based models—all of which require fresh thinking and entrepreneurial input.

With the event only days away, expectations are high that the NextGen Tourism Business Expo 2025 will spark bold conversations and lay the groundwork for future-focused strategies in one of Botswana’s most vital industries.