BDIH Hosts Virtual Coffee Session on Go-to-Market Strategies for Global Entrepreneurs

BDIH Hosts Virtual Coffee Session on Go-to-Market Strategies for Global Entrepreneurs. The Botswana Digital and Innovation Hub (BDIH) will host a Virtual Coffee Session on Thursday, 6 November 2025, aimed at equipping entrepreneurs, startups, and innovators with the tools to develop effective go-to-market strategies for both local and international markets.

The online session, scheduled from 14:30 to 16:00, will feature Professor Fred Schlegel, an expert in business strategy and market development. He will share insights into how entrepreneurs can position their products successfully, navigate competitive markets, and adapt to dynamic business environments.

With Botswana’s innovation ecosystem steadily expanding, this session forms part of BDIH’s ongoing commitment to nurturing a culture of entrepreneurship and global competitiveness. Participants will explore practical approaches to market entry, product differentiation, and customer acquisition — critical factors in ensuring sustainable growth for startups and established businesses alike.

According to the event organisers, the Coffee Session provides a relaxed yet knowledge-driven platform for entrepreneurs to exchange ideas and learn from experienced industry professionals. The initiative aligns with BDIH’s broader vision to drive innovation-led economic diversification and support Botswana’s transition towards a knowledge-based economy.

Entrepreneurs interested in scaling their ventures or planning new product launches are encouraged to register for the session via this link. Attendance is open to business owners, innovators, and professionals across sectors seeking to strengthen their market strategies and enhance global readiness.