Air Botswana Supports Tourism Pitso Week in Francistown

Air Botswana Supports Tourism Pitso Week in Francistown. Air Botswana has aligned with the upcoming Tourism Pitso in Francistown, encouraging industry stakeholders and participants to travel to the northern city as Botswana’s tourism sector enters a week of focused engagement and dialogue.

Tourism Pitso is scheduled to take place from 22 to 23 January 2025 and forms the centrepiece of a broader programme dedicated to collaboration, strategy and sector development. The gathering brings together tourism practitioners, policymakers and partners to reflect on the industry’s direction and explore opportunities for growth.

The Pitso will be followed by the Francistown City Tourism Launch on 24 January 2025, extending the week’s activities and reinforcing the city’s role in national tourism planning. Together, the events are positioned as a platform for discussion on culture, commerce and partnerships within the tourism value chain.

Air Botswana’s participation highlights the importance of air connectivity in supporting domestic tourism and enabling stakeholders from across the country to engage in national forums. By facilitating travel to Francistown, the national carrier plays a role in ensuring broader participation in tourism-related initiatives taking place outside the capital.

The Tourism Pitso is expected to provide space for dialogue on sector priorities, collaboration among industry players and alignment on strategies aimed at strengthening Botswana’s tourism offering. The programme also places emphasis on the role of cities in tourism development, with Francistown hosting the City Tourism Launch at the conclusion of the week.

The series of events reflects ongoing efforts to bring together culture, business and connection within Botswana’s tourism landscape. Participants attending the Pitso and associated activities will engage in conversations focused on shaping future pathways for the sector.

With Francistown hosting the industry for the week, the city becomes a focal point for tourism engagement, networking and planning, as stakeholders gather to contribute to discussions that inform the next phase of Botswana’s tourism journey.