BTO and Huawei Turn Mobile Photography Into a New Showcase for Botswana Tourism

BTO and Huawei Turn Mobile Photography Into a New Showcase for Botswana TTourism. The Botswana Tourism Organisation (BTO), in partnership with Huawei Technologies, has launched a mobile photography campaign designed to promote Botswana’s tourism attractions through visual storytelling.

Called See Botswana Through the Pura 90 Lens, the campaign brings together local photographers and content creators who will use Huawei Pura 90 Series devices to capture Botswana’s landscapes, wildlife, cultural heritage and tourism experiences.BTO Acting Chief Executive Officer Justice Ofentse said the initiative extends beyond photography and focuses on how Botswana presents its identity, people and tourism experiences to international audiences.

He said creative storytelling has become increasingly important in inspiring travel and connecting audiences around the world with destinations.

Huawei Botswana Country Manager for Consumer Business Zhang Qi highlighted the company’s global presence and its focus on innovation, including smart devices and mobile imaging technology.

The campaign is also supported by Cell City, Huawei’s retail partner in Botswana. Cell City Chief Executive Officer Brian White said the company was supporting the initiative through its partnership with Huawei. Orange Botswana is serving as the campaign’s connectivity partner. Orange Botswana Public Relations and Communications Manager Tebogo Nadisah highlighted the company’s role in supporting the initiative.

Professional photographer Gaone Sebonego of Sinc Photography also participated in the campaign, sharing his experience using the devices to capture images featured in the exhibition. Photographers Ithuteng Maratha of Ithuteng Maratha Photography and Obakeng Mahathadisele of Somanyportraits also contributed to the project by documenting Botswana’s attractions through mobile photography.

The Huawei Pura 90 Series includes imaging features such as a 200-megapixel telephoto camera sensor and 20-times ultra-telephoto video. Huawei says these capabilities provide creators with additional options for capturing distant subjects and detailed scenes.