World Athletics Relays Gaborone 2026 Hosts Media Workshop with BITC

World Athletics Relays Gaborone 2026 Hosts Media Workshop with BITC. The World Athletics Relays Gaborone 2026 Local Organising Committee has hosted a media engagement workshop in association with the Botswana Investment and Trade Centre (BITC), bringing together members of the media to discuss the upcoming international athletics event.

The workshop provided a platform for engagement between event organisers, BITC representatives, and media practitioners. Discussions focused on the role of the World Athletics Relays in the context of local sport and the broader national profile of the event.

Speakers at the workshop highlighted the significance of the World Athletics Relays for the development of athletics and sport in Botswana. The event was described as an opportunity to showcase local sporting capacity while placing Botswana on the global athletics calendar during the competition period.

Tourism was also a key topic during the engagement. Presenters noted the relevance of the World Athletics Relays in promoting Botswana as a destination, particularly through international media coverage associated with global sporting events. The collaboration with BITC formed part of efforts to align the event with national tourism and investment promotion objectives.

During the workshop, the Local Organising Committee encouraged media practitioners to report on the event freely while maintaining accuracy. Organisers emphasised the importance of balanced and factual reporting to ensure that information shared with the public reflects verified details related to the relays.

The media engagement was structured to provide background information on the event, clarify key aspects of planning and coordination, and allow for questions and interaction between journalists and organisers. The workshop also aimed to strengthen working relationships between the media and institutions involved in hosting the event.

The World Athletics Relays Gaborone 2026 is expected to draw international attention as part of the global athletics calendar. The media workshop forms part of ongoing stakeholder engagements linked to the event’s preparation.Organisers stated that continued collaboration with the media will play an important role in informing the public and supporting awareness around the relays. The workshop concluded with a call for ongoing dialogue as preparations for the event continue.