De Beers’ Forevermark Unveils Its Largest Global Flagship Store in Mumbai

De Beers’ Forevermark Unveils Its Largest Global Flagship Store in Mumbai. Forevermark Diamond Jewellery, a brand of the De Beers Group, has marked a significant milestone in its India expansion with the opening of its largest flagship store worldwide in Mumbai. The new store is located at Crest Link, Khar West, along Linking Road, and spans nearly 5,000 square feet.

According to the company, the flagship opening reflects Forevermark’s long-term commitment to India’s luxury jewellery market and its growing base of design-conscious consumers. The launch was commemorated with an exclusive evening event held at the store, attended by jewellery connoisseurs, celebrities, creators, social influencers, and other invited guests.

The opening event introduced guests to the Forevermark brand through a curated experience that combined craftsmanship and contemporary luxury. Activities included fashion showcases, live performances, interactive installations, and AI-led storytelling focused on the brand’s “Mine to Finger” journey.

Visitors were able to explore Forevermark’s full jewellery portfolio, which includes everyday diamond pieces, statement designs, and high jewellery collections. A key highlight of the evening was the launch of the Forevermark Icon Collection. Inspired by the North Star, the collection is positioned around themes of clarity, confidence, and direction, and includes rings, earrings, necklaces, and bracelets crafted from responsibly sourced natural diamonds carrying Forevermark’s signature inscription.T

The collection launch coincided with the unveiling of Forevermark’s ‘My Guiding Light’ campaign, featuring Olympic medallist Manu Bhaker, actor Diana Penty, designer and entrepreneur Masaba Gupta, and social entrepreneur Princess Gauravi Kumari of Jaipur. All four were present at the event.

Mumbai Indian cricketers Amelia Kerr, Milly Illingworth, and Sajeevan Sajana also attended the launch. De Beers Group executives said the Mumbai flagship highlights the importance of India to the natural diamond category and represents a key step in Forevermark’s retail growth plans in the country.