MattieSuccess Wins Standard Chartered Women in Tech 2024 for Sustainable Beauty Innovation. In a milestone achievement for Botswana’s entrepreneurial ecosystem, MattieSuccess has been named the Winner of the 2024 Standard Chartered Women in Tech (WiT) Program. The announcement marks a major victory for the startup and its founder, who is championing sustainability in the beauty industry through climate-smart banana fiber braids.
The WiT program, a collaboration between Standard Chartered Bank Botswana and the Dream Factory Foundation, supports women-led businesses using technology to address real-world challenges. This year’s cohort highlighted innovations across sectors—from agriculture to fashion—yet it was MattieSuccess’s eco-conscious approach to beauty that stood out.
The winning concept centers on replacing synthetic hair extensions with biodegradable braids made from banana plant waste. The idea not only reduces plastic waste in the beauty market but also empowers local farmers and women by creating green jobs along the value chain.
Botswana’s entrepreneurs have increasingly focused on green solutions, and MattieSuccess’s achievement signals a growing appetite for climate-friendly businesses. For startups in Botswana, particularly those in beauty, fashion, and agritech, this win offers an inspiring blueprint for combining innovation with sustainability.
As part of the WiT program, MattieSuccess will now receive seed funding, mentorship, and access to a global network—providing vital support for scaling the business and deepening its impact.
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