Botswana’s Lefofa Brown Recycled Toilet Paper Makes International Debut in Zimbabwe

Botswana’s Lefofa Brown Recycled Toilet Paper Makes International Debut in Zimbabwe. Botswana’s first-ever locally produced brown recycled toilet paper, Lefofa, has officially made its international debut at the Victoria Falls International Food and Wine Festival in Zimbabwe. The exhibition marks a significant milestone in Botswana’s growing eco-industrial movement.

The innovative product — developed in response to the rising demand for sustainable hygiene solutions — is manufactured entirely from recycled materials. It stands out not only for its environmental focus but also for its symbolic value as a proudly Botswana-made good expanding beyond national borders.

Lefofa’s participation in the Vic Falls festival places Botswana on the map for green innovation in the hygiene sector, particularly as countries across Southern Africa seek solutions that reduce environmental impact while maintaining everyday comfort. The festival, known for celebrating regional excellence in food, beverages, and sustainable lifestyle products, offers a timely platform for Lefofa to reach new audiences.

The product’s unique brown colour reflects its natural, unbleached composition — a deliberate move to minimize chemical use and promote circular production processes. The brand’s entry into Zimbabwe also comes at a time when regional trade in eco-conscious products is gaining traction.

While its international debut is underway, Lefofa Recycled Toilet Paper is already available locally in Choppies stores across Botswana. The brand has been steadily building a name for itself in Botswana’s eco-tourism hubs, appealing to lodges, campsites, and consumers looking for environmentally friendly alternatives.