Ma-Sa Easter Cup Horse Race Showcases Rising Potential of Botswana’s Racing and Betting Industry. The Ma-Sa Easter Cup Horse Race, held at the Ma-Sa Racing Park in Samedupi, delivered an electrifying day of sport and culture, drawing attention to the growing significance of horse racing and regulated betting in Botswana. The event was attended by the Minister of Sports and Arts, Hon. Jacob Kelebeng, whose presence underscored the government’s support for the sector’s expansion.
The 2025 edition of the Easter Cup marked a pivotal moment for the local gambling industry. On-site betting, facilitated by Sunbet Botswana in partnership with Mascom, added excitement and convenience for racegoers while demonstrating how technology can enhance participation in traditional sporting events.
The success of the Ma-Sa Easter Cup reflects growing public interest in horse racing as a form of both entertainment and economic opportunity. By supporting platforms that allow safe and regulated betting, stakeholders are laying the groundwork for a value chain that could benefit local breeders, jockeys, trainers, and event organizers.
Mascom’s mobile money platform, MyZaka, further simplified transactions for eventgoers, allowing secure betting and instant payouts, while supporting local vendors with easy payment options.
The Ma-Sa Easter Cup is fast becoming a landmark event on Botswana’s sports calendar, highlighting the potential of horse racing as a sustainable industry that contributes to national development.
